Innovations in GIS.

and innovation.

Technological innovations -- Management.

practitioners, too, are striving to keep up to date with financial and technical innovation, globalisation

entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity

: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

and the management of innovation -- Competitive advantage in mature industries -- Vertical integration

Industrial management -- Technological innovations.

innovation. The ability to gather research, analyze findings, and apply them to project goals is as important

and innovation.

-- Chapter 9: Managing change -- culture, innovation and technology -- Chapter 10: Managing diversity

attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation