Strategic planning -- South Africa.

for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning

robust framework for brand planning, identity, channel selection and measuring the effectiveness of

integrate the interests, resources and work efforts of many stakeholders, as well as the planning

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

marketing planning -- 6. The tourism and hospitality marketing environment -- 7. Market segmentation

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

The research question -- The language of research -- Planning a research proposal -- Introducing

engagement activities and planning -- Materiality, risk and fraud -- Audit sampling -- The revenue and

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Toddlers, Preschoolers, and school age children -- Planning and Serving Nutritious and Economical Meals