bringing together for the first time discussions and case studies that reveal the working methods of major

Creative ability -- Case studies.

, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your

Communication in organizations Case studies

"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

International business enterprises -- Case studies.

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

The case studies included in this text allow the reader to have rare access to insightful examples

Illustrated with examples and case studies, this book is vital reading for students, practitioners

conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and