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1.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

2.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

3.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Table of contents http://www.gbv.de/dms/bowker/toc/9780256105131.pdf

Format:

Books

Publication Date

1993

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

4.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://www.gbv.de/dms/bowker/toc/9780256087932.pdf

Format:

Books

Publication Date

1991

Excerpt:

Strategic marketing / Cravens, David W.

Available: Copies:

5.

Cover image for Marketing research

Marketing research

Marketing research

by

Chisnall, Peter M.

Format:

Books

Publication Date

1986

Excerpt:

Marketing research / Chisnall, Peter M.

Available: Copies:

6.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

Marketing research / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

7.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2003

Excerpt:

Marketing research / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

8.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Coulson-Thomas, Colin.

Format:

Books

Publication Date

1983

Excerpt:

Marketing communications / Coulson-Thomas, Colin.

Available: Copies:

9.

Cover image for Basic marketing

Basic marketing

Basic marketing

by

Perreault, William D.

Format:

Books

Publication Date

2010

Excerpt:

Cannon, Joseph P. (Assistant professor of marketing)

Available: Copies:

10.

Cover image for Marketing research.

Marketing research.

Marketing research.

by

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

Available: Copies:

11.

Cover image for Marketing research.

Marketing research.

Marketing research.

by

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

Available: Copies:

12.

Cover image for Email Marketing

Email Marketing

Email Marketing

by

Bester, Petri.

Format:

Books

Publication Date

2024

Excerpt:

Email Marketing / Bester, Petri.

Available: Copies:

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Author

Kotler, Philip.

(54)

Independent Institute of Education. Vega School of Brand Leadership.

(33)

Cant, M. C. (Michael Colin), 1957-

(20)

McDonald, Malcolm.

(19)

Aaker, David A.

(15)

Machado, Ricardo.

(15)

McCarthy, E. Jerome (Edmund Jerome)

(15)

McDaniel, Carl, Jr., 1941-

(14)

Armstrong, Gary (Gary M.)

(13)

Schiffman, Leon G.

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(13)

Zikmund, William G.

(13)

Perreault, William D.

(12)

Peter, J. Paul.

(12)

(12)

Belch, George E. (George Edward), 1951-

(11)

Chartered Institute of Marketing.

(11)

Czinkota, Michael R.

(11)

(11)

Hair, Joseph F.

(11)

Institute of Marketing Management.

(11)

Kotler, Philip, author.

(11)

Lamb, Charles W.

(11)

Cateora, Philip R.

(10)

Hawkins, Del I.

(10)

Belch, Michael A.

(9)

Churchill, Gilbert A.

(9)

Cravens, David W.

(9)

Futrell, Charles.

(9)

Kanuk, Leslie Lazar.

(9)

Ronkainen, Ilkka A.

(9)

Walker, Orville C.

(9)

(8)

Clow, Kenneth E.

(8)

Institute of Marketing.

(8)

Shimp, Terence A.

(8)

(8)

Abratt, Russell.

(7)

American Marketing Association.

(7)

Arens, William F.

(7)

(7)

(7)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(7)

Independent Institute of Education. Vega School.

(7)

(7)

McDaniel, Carl, Jr., 1941- author.

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

(7)

Tuten, Tracy L., 1967- author.

(7)

(6)

(6)

Brink, A. (Annekie)

(6)

Cant, M. C. (Michael Colin), 1957- editor.

(6)

Cohen, William A., 1937-

(6)

Dibb, Sally, 1963-

(6)

Engel, James F.

(6)

Gates, Roger H., 1942-

(6)

Graham, John L.

(6)

Hennessey, Hubert D.

(6)

Jeannet, Jean-Pierre.

(6)

Keller, Kevin Lane, 1956-

(6)

Kurtz, David L.

(6)

Lindström, Martin, 1970-

(6)

Malhotra, Naresh K.

(6)

Perreault, William D., Jr.

(6)

Pitt, Leyland F.

(6)

Stanton, William J.

(6)

Tanner, John F.

(6)

Van Heerden, Neels, 1957-

(6)

Advertising Media Association of South Africa.

(5)

Babin, Barry J.

(5)

(5)

Bush, Robert P.

(5)

Chaffey, Dave, 1963-

(5)

Coney, Kenneth A.

(5)

(5)

Donnelly, James H.

(5)

Duncan, Tom (Thomas R.)

(5)

(5)

(5)

Hill, Charles W. L.

(5)

Hutt, Michael D.

(5)

Jain, Subhash C., 1942-

(5)

Jobber, David, 1947-

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Keegan, Warren J.

(5)

Kerin, Roger A.

(5)

Koekemoer, Ludi.

(5)

Levinson, Jay Conrad.

(5)

Lovelock, Christopher H.

(5)

Moore, Carlos W.

(5)

Mullins, John W. (John Walker)

(5)

Ortinau, David J.

(5)

(5)

(5)

Quirk eMarketing (Firm)

(5)

Scarborough, Norman M.

(5)

Schneider, Gary P., 1952-

(5)

Seitel, Fraser P.

(5)

Speh, Thomas W.

(5)

Stokes, Rob (eMarketing specialist)

(5)

Tassiopoulos, Dimitri.

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Berndt, A. (Adele), 1966-

(4)

Blackwell, Roger D.

(4)

Boone, Louis E.

(4)

Boshoff, Christo, editor.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(4)

Bowen, John (John T.), 1948-

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Bromfield, Derek.

(4)

CAM Foundation.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Diggines, Colin.

(4)

Etzel, Michael J.

(4)

Hill, Charles W. L., author.

(4)

Holloway, J. Christopher.

(4)

Independent Institute of Education. Vega School

(4)

Johnston, Mark W.

(4)

(4)

Kumar, V., 1957-

(4)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(4)

Lowe, Robin, 1945-

(4)

Makens, James C.

(4)

Makhitha, K. M.

(4)

Marshall, Greg W.

(4)

Moriarty, Sandra E. (Sandra Ernst)

(4)

Nieuwenhuizen, C. (Cecile)

(4)

Petty, J. William, 1942-

(4)

Reed, Peter W., 1944-

(4)

Roberts, Kevin, 1949-

(4)

Rudansky-Kloppers, Sharon.

(4)

Sargeant, Adrian.

(4)

Simkin, Lyndon, 1961-

(4)

Smith, P. R. (Paul Russell), 1957-

(4)

Solomon, Michael R., author.

(4)

TV Choice Productions.

(4)

Van Rensburg, Mari Jansen.

(4)

Walker, Bruce J.

(4)

(4)

Wolff, Jurgen, 1956-

(4)

Zimmerer, Thomas.

(4)

Zimmerman, Jan.

(4)

Alsemgeest, Liezel.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Armstrong, Gary (Gary M.), author.

(3)

Armstrong, Gary.

(3)

Babin, Barry J., author.

(3)

Bearden, William O., 1945-

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

Berry, Michael J. A.

(3)

Beverland, Michael, author.

(3)

Blythe, Jim, author.

(3)

Botha, Stephné.

(3)

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Brierley, Sean, 1966-

(3)

(3)

Burnett, John, 1944-

(3)

Chadwick, Simon, 1964-

(3)

Chisnall, Peter M.

(3)

Chopra, Sunil, 1960-

(3)

Cooper, Scott W.

(3)

Cronje, G. J. de J.

(3)

D'Alessandro, Steven, author.

(3)

D'Amico, Michael.

(3)

(3)

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Dwyer, F. Robert.

(3)

(3)

Egan, John, 1952-

(3)

Elliott, Roger (Associate professor), author.

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Ferrell, O. C., author.

(3)

Fielding, M. L. (Michael L.)

(3)

Frost, Raymond, 1960-

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Grant, John, 1964-

(3)

Hackley, Christopher E.

(3)

Hair, Joseph F., Jr., 1944- author.

(3)

Hanlon, Annmarie, author.

(3)

Heath, Joseph, 1967-

(3)

Hiebing, Roman G.

(3)

Hoffman, K. Douglas.

(3)

Iacobucci, Dawn.

(3)

Ingram, Thomas N.

(3)

Johansson, Johny K.

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Klopper, H. B., 1974-

(3)

Klopper, H. B., 1974- author.

(3)

Kotler, Philip. Principles of marketing.

(3)

Format

(2434)

(139)

Electronic Resources

(57)

(23)

(17)

(8)

(3)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

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On-Shelf Lecturer

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Withdrawn from the collection

Publication Date

Subject

(451)

Marketing -- Management.

(217)

Branding (Marketing)

(210)

Internet marketing.

(170)

Marketing research.

(159)

Consumer behavior.

(117)

(114)

Communication in marketing.

(94)

Brand name products.

(74)

(63)

Strategic planning.

(63)

Marketing -- South Africa.

(56)

Export marketing.

(55)

Relationship marketing.

(44)

Electronic commerce.

(42)

Sales promotion.

(41)

Customer relations.

(38)

Brand name products -- Management.

(37)

Small business -- Management.

(37)

(37)

Entrepreneurship.

(33)

Public relations.

(33)

Tourism -- Marketing.

(33)

Export marketing -- Management.

(32)

Product management.

(32)

(31)

(29)

Marketing -- South Africa -- Management.

(29)

(29)

Marketing -- Decision making.

(28)

Industrial management.

(27)

(27)

Social marketing.

(27)

Success in business.

(27)

Marketing -- Planning.

(25)

Online social networks.

(24)

Advertising -- Brand name products.

(23)

Internet advertising.

(23)

Marketing research -- South Africa.

(23)

Motivation research (Marketing)

(23)

Branding (Marketing) -- South Africa.

(22)

Service industries -- Marketing.

(21)

Direct marketing.

(20)

(20)

Sales management.

(20)

Hospitality industry -- Marketing.

(19)

Marketing -- Management -- Case studies.

(19)

Marketing -- Psychological aspects.

(19)

Advertising -- South Africa.

(18)

(18)

International business enterprises -- Management.

(18)

(18)

Industrial marketing.

(17)

Marketing -- South Africa -- Case studies.

(17)

Sports administration.

(17)

Customer relations -- Management.

(16)

Marketing -- Social aspects.

(16)

Marketing channels.

(16)

Target marketing.

(16)

(16)

Export marketing -- Management -- Case studies.

(15)

International business enterprises.

(15)

Marketing channels -- Management.

(15)

Social responsibility of business.

(15)

Advertising media planning.

(14)

Consumers' preferences.

(14)

Corporate image.

(14)

Marketing -- Case studies.

(14)

New business enterprises -- Management.

(14)

Physical distribution of goods -- Management.

(14)

Social media -- Economic aspects.

(14)

Sports -- Marketing.

(14)

International trade.

(13)

(13)

Strategisch management.

(13)

Business communication.

(12)

Business enterprises -- Computer networks.

(12)

Consumers -- Research.

(12)

Customer services.

(12)

Internationale marketing.

(12)

Internationales Marketing.

(12)

Tourism -- Management.

(12)

Authorship -- Marketing.

(11)

Business planning.

(11)

Consumer behavior -- United States.

(11)

(11)

Fashion merchandising.

(11)

Market segmentation.

(11)

Marketing -- Periodicals.

(11)

Marketing research -- Case studies.

(11)

Marketing research -- Methodology.

(11)

Professions -- Marketing.

(11)

(11)

Special events -- Management.

(11)

Creative ability in business.

(10)

Green marketing.

(10)

(10)

Marketing -- Gestion.

(10)

Marketing -- Textbooks.

(10)

(10)

Small business marketing.

(10)

Strategisches Management.

(10)

(10)

Web sites -- Design.

(10)

(9)

Brand name products -- Marketing -- Management.

(9)

Consumers -- Psychology.

(9)

Customer services -- Management.

(9)

Industrial marketing -- Management.

(9)

Marketing -- Data processing.

(9)

Marktforschung.

(9)

New business enterprises.

(9)

(9)

Organizational effectiveness.

(9)

(9)

Small business -- South Africa -- Management.

(9)

Strategic planning -- Case studies.

(9)

Verbraucherverhalten.

(9)

Advertising copy.

(8)

(8)

Business ethics.

(8)

Business logistics.

(8)

Competition, International.

(8)

Consumer behavior -- South Africa.

(8)

Corporate culture.

(8)

Information technology -- Management.

(8)

Interactive marketing.

(8)

Management information systems.

(8)

Mass media -- South Africa.

(8)

New products -- Management.

(8)

Online social networks -- Economic aspects.

(8)

(8)

Tourisme -- Marketing.

(8)

Viral marketing.

(8)

Advertising -- Social aspects.

(7)

Advertising campaigns.

(7)

Brand name products -- Marketing.

(7)

Business networks.

(7)

Communication in management.

(7)

Communication in organizations.

(7)

Consumer satisfaction.

(7)

Customer loyalty.

(7)

(7)

Entrepreneurship -- South Africa.

(7)

Industrial marketing -- Management -- Case studies.

(7)

Internet marketing -- South Africa.

(7)

(7)

(7)

Marketing -- Management -- Textbooks.

(7)

Marketing -- Moral and ethical aspects.

(7)

Marketingmanagement.

(7)

Materials management.

(7)

(7)

Special events -- Marketing.

(7)

(7)

Tourism -- South Africa -- Marketing.

(7)

Trademarks -- Design.

(7)

Word-of-mouth advertising.

(7)

Advertising -- Psychological aspects.

(6)

Aufsatzsammlung.

(6)

(6)

Behavior modification.

(6)

Brand name products -- Case studies.

(6)

Brand name products -- South Africa.

(6)

Business consultants.

(6)

Business enterprises -- Finance.

(6)

(6)

(6)

Consumer behavior -- Cross-cultural studies.

(6)

Consumers' preferences -- South Africa.

(6)

(6)

Electronic commerce -- Management.

(6)

Food service management.

(6)

(6)

Hospitality industry -- South Africa -- Marketing.

(6)

Industrial management -- South Africa.

(6)

Industrial marketing -- Case studies.

(6)

Industrial procurement.

(6)

Internet marketing -- Case studies.

(6)

Market surveys -- United States.

(6)

Marketing -- Australia -- Periodicals.

(6)

Marketing -- Philosophy.

(6)

Marketing -- United States.

(6)

Marketingforschung.

(6)

Mass media and business.

(6)

Mobile commerce.

(6)

Multilevel marketing.

(6)

Organizational change.

(6)

(6)

Small business -- United States -- Management.

(6)

Small business.

(6)

Special events -- South Africa -- Management.

(6)

Academic writing.

(5)

Advertising media planning -- South Africa.

(5)

Brand name products -- Forecasting.

(5)

Branding (Marketing) -- Case studies.

(5)

Business -- Data processing.

(5)

Business names.

(5)

Business writing.

(5)

Campaign management.

(5)

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