Search Results for Advertising -- Research

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49.

Advertising in the news : paid-for content and the South African print media

Hadland, Adrian.

http://www.hsrcpress.co.za
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html

Format:

Books

Publication Date

2007

Excerpt:

Human Sciences Research Council. Society, Culture and Identity Research Programme.

Available: Copies:

50.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

Available: Copies:

51.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

52.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Available: Copies:

53.

Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and

Available: Copies:

54.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.

Available: Copies:

55.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Handbook of qualitative research methods in marketing / Belk, Russell W.

Available: Copies:

56.

Qualitative research methods in the social sciences

McIlwain, Charlton D. 1971-

Format:

Video disc

Publication Date

2006

Excerpt:

Qualitative research methods in the social sciences McIlwain, Charlton D. 1971-

Available: Copies:

57.

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising, promotion, and new media / Stafford, Marla R., 1960-

Available: Copies:

58.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy

Available: Copies:

59.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

Available: Copies:

60.

Persuasion : psychological insights and perspectives

Brock, Timothy C., 1935-

Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004019352.html

Format:

Books

Publication Date

2005

Excerpt:

-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice

Available: Copies:

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