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49. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
The IABC handbook of organizational communication : a guide to internal communication, public
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50. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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51. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-
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52. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing.
Available: Copies:
53. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
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54. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing.
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55. 
Cover image for Contemplating corporate marketing, identity and communication
Contemplating corporate marketing, identity and communication
Contemplating corporate marketing, identity and communication
by 
Podnar, Klement.
Format: 
Books
Publication Date 
2010
Excerpt: 
Contemplating corporate marketing, identity and communication / Podnar, Klement.
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56. 
Cover image for Sport public relations and communication
Sport public relations and communication
Sport public relations and communication
by 
Hopwood, Maria.
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in sports.
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57. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Putting the public back in public relations : how social media is reinventing the aging business of
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58. 
Cover image for Marketing communications : a European perspective
Marketing communications : a European perspective
Marketing communications : a European perspective
by 
Pelsmacker, Patrick de, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing -- Europe.
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59. 
Cover image for Public relations cases : international perspectives
Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
: on the intra-organizational challenges in the implementation of integrated communication -- Coca
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60. 
Cover image for Sport club management
Sport club management
by 
Robinson, Matthew J.
Format: 
Books
Publication Date 
2010
Excerpt: 
to meet their unique management, marketing, retention, communication, and administrative needs. The
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