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49.
Principles of marketing
by
Kotler, Philip.
Table of contents
http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
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2006
Excerpt:
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
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