organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

-on instruction found in today's finest business schools and executive education seminars, then outlines a step

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch

Corporate communication strategy / Steyn, Benita.

Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl

Persuasion -- The Search Within: Integrating Values, Vision, Mission, and Strategy -- Polonius's Paradox

results that can be measured and integrated into any business strategy or corporate culture."--Jacket.

Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

International business enterprises -- Management.