data analysis -- Validity and reliability -- Ethics in research -- Limitations, delimitations and

Business ethics.

Psychology and Science -- Developing a Research Question -- Ethics in Research -- Writing in

-- Research ethics -- Problem conception and background information -- The types of research -- Research

Integrated ethics -- Pre-engagement activities -- Planning -- Gathering of audit evidence

/Aids case study -- Ethics and community psychology -- Programme evaluation: approaches for supporting

History, law and ethics -- The journalist in the new century -- Reporting -- Write to communicate

Action -- Process -- Cases -- New Technology -- Ethics -- The Overall Plan of This Book -- Endnote

pt. 1. Entrepreneurship: a world of opportunity. The entrepreneurial life -- Integrity and ethics

ethics -- Preparing the research proposal and starting to write.

and ethics -- pt. 2. Public relations in practice. Introducing the practice -- Public relations in

, respondents, participants or informants? -- Patients, clients or consumers? -- Ethics in psychology