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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

supported by an array of international case studies, offering practical guidance and revealing new thinking

Available: Copies:

Entrepreneurship & new venture management

Van Aardt, Isa.

Format:

Books

Publication Date

2008

Excerpt:

New business enterprises -- South Africa -- Case studies.

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International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

Export marketing -- Case studies.

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Strategic management : concepts

David, Fred R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001624.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

Excellence in business communication

Thill, John V.

Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003357.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014968087&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Business communication -- United States -- Case studies.

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Strategic management : southern African concepts and cases

Ehlers, Tienie.

Format:

Books

Publication Date

2007

Excerpt:

Strategic planning -- South Africa -- Case studies.

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Strategic management : an integrated approach

Hill, Charles W. L.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2005935203-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2005935203-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2005935203-t.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic planning -- United States -- Case studies.

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Contemporary cases in southern African marketing

Abratt, Russell.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- South Africa -- Case studies.

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Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

and case studies, this book looks at consumer behaviour in a number of sectors including: tour

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10.

Global business : environments and strategies : managing for global competitive advantage

Venter, Daniel Johannes.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2008552062.html

Format:

Books

Publication Date

2007

Excerpt:

International business enterprises -- Case studies.

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11.

Management

Hellriegel, Don.

Format:

Books

Publication Date

2006 2004

Excerpt:

Management -- South Africa -- Case studies.

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12.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Public relations -- Case studies.

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