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1. 
Cover image for Marketing management and strategy
Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy / Doyle, Peter, 1943-2003.
Available: Copies:
2. 
Cover image for Financial aspects of marketing
Financial aspects of marketing
Financial aspects of marketing
by 
Schmidt, Ruth A.
Format: 
Books
Publication Date 
1996
Excerpt: 
Financial aspects of marketing / Schmidt, Ruth A.
Available: Copies:
3. 
Cover image for MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
by 
KOTLER, PHILIP. KELLER, KEVIN.
Format: 
Books
Publication Date 
2022 2021
Excerpt: 
MARKETING MANAGEMENT, GLOBAL EDITION. KOTLER, PHILIP. KELLER, KEVIN.
Available: Copies:
4. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Abratt, Russell.
Format: 
Books
Publication Date 
2007
Excerpt: 
Contemporary cases in southern African marketing / Abratt, Russell.
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5. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Relationship marketing and customer relationship management / Brink, A. (Annekie)
Available: Copies:
6. 
Cover image for Marketing & selling the travel product
Marketing & selling the travel product
Marketing & selling the travel product
by 
Burke, James F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing & selling the travel product / Burke, James F.
Available: Copies:
7. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2005
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D., Jr.
Available: Copies:
8. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D., Jr.
Available: Copies:
9. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing : readings and online resources / Richardson, Paul, 1962-
Available: Copies:
10. 
Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing strategy : planning and implementation / Walker, Orville C.
Available: Copies:
11. 
Cover image for Marketing research : a problem-solving approach
Marketing research : a problem-solving approach
Marketing research : a problem-solving approach
by 
Sudman, Seymour.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Marketing research : a problem-solving approach / Sudman, Seymour.
Available: Copies:
12. 
Cover image for South African marketing cases for decision makers
South African marketing cases for decision makers
South African marketing cases for decision makers
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1995
Excerpt: 
South African marketing cases for decision makers / Pitt, Leyland F.
Available: Copies:
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Cant, M. C. (Michael Colin), 1957-
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Machado, Ricardo.
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Strydom, J. W. (Johan Wilhelm), 1952-
(6)
Kotler, Philip.
(5)
Aaker, David A.
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