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Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
South-Western Cengage Learning,
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