Search Results for Brand

49.

The 11 immutable laws of Internet branding

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

50.

Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter, 1943-2003.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html

Format:

Books

Publication Date

2000

Excerpt:

. Building brand equity -- Pricing for value -- Value-based communications -- Value-based Internet marketing.

Available: Copies:

51.

Marketing through mud and dust

Kuzwayo, Muzi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically

Available: Copies:

52.

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

developing targeted value offerings -- Developing value propositions and building brand equity. Tactical

Available: Copies:

53.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address

Available: Copies:

54.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Communication Objectives -- 6. Positioning -- 7. The Creative Idea -- 8. Creative Execution Tactics: Brand

Available: Copies:

55.

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Brand name products.

Available: Copies:

56.

Key concepts in communication and cultural studies

O'Sullivan, Tim, 1952-

Table of contents http://www.gbv.de/dms/hbz/toc/ht006766379.pdf

Format:

Books

Publication Date

1994

Excerpt:

new edition includes: over sixty brand new additions to the original text; many entries revised and

Available: Copies:

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