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Print
by 
Erasmus, Barney, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
resource management and the SA labour legislative framework -- Marketing management -- Financial management
Available: Copies:
2. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide
Available: Copies:
by 
Neck, Heidi M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your
Available: Copies:
4. 
Cover image for Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures
Available: Copies:
5. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing -- South Africa.
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6. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Branding (Marketing)
Available: Copies:
7. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal
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9. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
10. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
11. 
Cover image for Concepts in enterprise resource planning
by 
Monk, Ellen F.
Format: 
Books
Publication Date 
2013
Excerpt: 
Planning Systems -- ch. 3 Marketing Information Systems and the Sales Order Process -- ch. 4 Production and
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12. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public
Available: Copies:
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