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2. 
Cover image for The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
Internet marketing.
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3. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Kotler on marketing : how to create, win, and dominate markets / Kotler, Philip.
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4. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
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