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1. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
helps readers develop energized differentiation in their own brands, creating consumer-centric and
Available: Copies:
2. 
Cover image for The world is flat : the globalized world in the twenty-first century
by 
Friedman, Thomas L.
Format: 
Books
Publication Date 
2007
Excerpt: 
21st century. The author demystifies the brave new world for readers, allowing them to make sense of
Available: Copies:
3. 
Cover image for Beautiful code : [leading programmers explain how they think]
by 
Oram, Andrew, editor.
Format: 
Books
Publication Date 
2007
Excerpt: 
difficult problems. The text lets readers look over the shoulder of major coding and design experts to see
Available: Copies:
4. 
Cover image for Visual communication : integrating media, art and science
by 
Williams, Rick.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
overview of the most advanced thinking and research about visual communication, teaching readers how to
Available: Copies:
6. 
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
the key brand applications of graphic design and advertising. Readers gain valuable insight into the
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7. 
Cover image for The art of responsive drawing
by 
Goldstein, Nathan.
Format: 
Books
Publication Date 
2006
Excerpt: 
eleven chapters allow readers to experience and practice the concepts discussed in the chapter. Book
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8. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
and shows readers how to do the same. He articulates the codified knowledge copywriters and art
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9. 
Cover image for Worldwide identity : inspired design from forty countries
by 
Peters, Robert L. (Robert Lloyd), 1954-
Format: 
Books
Publication Date 
2005
Excerpt: 
both the Brief and the Solution. This book's clear and concise manner assists readers in seeing how
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10. 
Cover image for Revolutionary tides : the art of the political poster, 1914-1989
by 
Schnapp, Jeffrey T. (Jeffrey Thompson), 1954-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Totems -- Mass leaders and mass deceivers -- The man of the crowd -- After the crowd -- Critical
Available: Copies:
11. 
Cover image for Flash journalism : how to create multimedia news packages
by 
McAdams, Mindy.
Format: 
Books
Publication Date 
2005
Excerpt: 
's six case studies will allow readers to study the characteristics of news packages created with Flash
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12. 
Cover image for Hip entertaining : bars & restaurants
by 
Cheng, Kelley.
Format: 
Books
Publication Date 
2005
Excerpt: 
.̌ Spectacular full-colour photographs, floor plans and text take readers behind the scenes and into the minds of
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