Search Results for Social marketing.

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62 Results Found

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49.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

Marketing.

Available: Copies:

50.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

51.

The call of the mall

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064960.html
Publisher description http://catdir.loc.gov/catdir/description/simon053/2003064960.html

Format:

Books

Publication Date

2004

Excerpt:

examination of malls as reflections of commercial and social culture considers what malls mean to ordinary

Available: Copies:

52.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

53.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2

Available: Copies:

54.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

Available: Copies:

55.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

-- 19. Managing human resources -- 20. Quality management and the operations process -- 21. Social and

Available: Copies:

56.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

57.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing : best practices / Czinkota, Michael R.

Available: Copies:

58.

Growing and managing an entrepreneurial business

Allen, Kathleen R.

Format:

Books

Publication Date

1999

Excerpt:

companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic

Available: Copies:

59.

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Social marketing.

Available: Copies:

60.

Cover image for Cause related marketing : who cares wins

Adkins, Sue.

Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html

Format:

Books

Publication Date

1999

Excerpt:

Social marketing.

Available: Copies:

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