Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it

Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

User experience and why it matters -- Meet the elements -- The strategy plane: product objectives