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49.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
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Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

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50.

Logo

Evamy, Michael.

Format:

Books

Publication Date

2007

Excerpt:

name of company/designer and by industrial sector, making it easy to piece together a picture of the

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51.

Brandovation : celebrating your brand

Eberl, Nikolaus.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

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52.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

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Books

Publication Date

2007

Excerpt:

Brand name products.

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53.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

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54.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

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Books

Publication Date

2006

Excerpt:

Brand name products -- Planning.

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55.

The origin of brands : how product evolution creates endless possibilities for new brands

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

Brand name products -- Management.

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56.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

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57.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

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Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

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58.

Brand it like Beckham : the story of how brand Beckham was built

Milligan, Andy.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Case studies.

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59.

2004 Encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- South Africa.

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60.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

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Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

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