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37.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation

Available: Copies:

38.

Retail management : a strategic approach.

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a

Available: Copies:

39.

Microeconomics

Pindyck, Robert S., VerfasserIn.

Format:

Books

Publication Date

2017

Excerpt:

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Available: Copies:

40.

Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

Available: Copies:

41.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

The impact of brand presence at music festivals a consumer perspective on what works and what

Available: Copies:

42.

The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

The consumer decision journey of a Varsity College student the moment of truth / Orton, Lesley

Available: Copies:

43.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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44.

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self

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45.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Excerpt:

To what extend does brand value and equity play a role in consumer perception in the context of

Available: Copies:

46.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Female consumer perception towards brands that perpetuate female stereotypes and those that do not

Available: Copies:

47.

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty

Available: Copies:

48.

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

Consumer behavior.

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