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by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Organisational behaviour : a contemporary South African perspective / Werner, Amanda, editor.
Available: Copies:
51. 
Cover image for Management and organisational behaviour
by 
Mullins, Laurie J.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management and organisational behaviour / Mullins, Laurie J.
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by 
Midgley, Michael
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
An explanatory, qualitative study to understand the behaviour of low-income household's [sic
Available: Copies:
53. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
: * What impact does advertising have on consumer behavior? What causes this impact? * What are the
Available: Copies:
54. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
goals and business goals -- UX is a process -- Gathering requirements -- Building consensus -- Behavior
Available: Copies:
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Alcohol affair : the influence of experiential marketing on purchase behaviour / Matsolo
Available: Copies:
57. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
Available: Copies:
58. 
Cover image for Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
59. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
60. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
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