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1.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

Available: Copies:

2.

Cover image for Strategic integrated communication

Strategic integrated communication

Strategic integrated communication

by

Mulder, D.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

3.

Cover image for Planning and managing public relations campaigns : a strategic approach

Planning and managing public relations campaigns : a strategic approach

Planning and managing public relations campaigns : a strategic approach

by

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

BUSINESS & ECONOMICS -- Marketing -- General.

Available: Copies:

4.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Motivation research (Marketing)

Available: Copies:

5.

Cover image for Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Marketing -- South Africa.

Available: Copies:

6.

Cover image for Consumer behaviour : global and Southern African perspectives

Consumer behaviour : global and Southern African perspectives

Consumer behaviour : global and Southern African perspectives

by

Schiffman, Leon G.

Format:

Books

Publication Date

2014

Excerpt:

Motivation research (Marketing)

Available: Copies:

7.

The brand book : how to build a profitable brand : fast, effectively and efficiently

by

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

8.

Cover image for Fundamentals of branding

Fundamentals of branding

by

Du Toit, Michael, editor.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing)

Available: Copies:

9.

Cover image for Introduction to business management

Introduction to business management

by

Erasmus, Barney.

Format:

Books

Publication Date

2013

Excerpt:

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

Available: Copies:

10.

Cover image for Integrated organisational communication

Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

11.

Cover image for Handbook of public relations

Handbook of public relations

by

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Available: Copies:

12.

Cover image for Professional practice for interior designers

Professional practice for interior designers

by

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Design services -- United States -- Marketing.

Available: Copies:

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Author

Cant, M. C. (Michael Colin), 1957- editor.

(3)

Aaker, David A.

(2)

Chaffey, Dave, 1963- author.

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Duncan, Tom (Thomas R.)

(2)

Kotler, Philip, author.

(2)

Kotler, Philip.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Rudansky-Kloppers, Sharon.

(2)

Tassiopoulos, Dimitri.

(2)

Van Heerden, Neels, 1957-

(2)

Van Heerden, Neels, 1957- editor.

(2)

Aaker, David A., author.

(1)

Adamson, Allen P.

(1)

Advertising Media Association of South Africa.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Gary.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Babin, Barry J., author.

(1)

Baloglu, Seyhmus, author.

(1)

Barker, Melissa S., author.

(1)

Barker, Rachel, 1958-

(1)

Barnett, Gavin.

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

(1)

(1)

(1)

Bickle, Marianne C.

(1)

Boshoff, Christo.

(1)

Bowen, John (John T.), 1948- author.

(1)

Brevis, Tersia, 1967-

(1)

Brewer, S. (Samuel W.)

(1)

British Broadcasting Corporation.

(1)

Browaeys, Marie-Joëlle.

(1)

(1)

Buttle, Francis.

(1)

Charlesworth, Alan, 1956-

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

Crockett, David, éditeur intellectuel.

(1)

Cunningham, Nicole author.

(1)

(1)

Day, George S., author.

(1)

Dibb, Sally, 1963- author.

(1)

Du Toit, Michael, editor.

(1)

(1)

(1)

Ellis-Chadwick, Fiona, author.

(1)

Erasmus, Barney.

(1)

Erdis, Cindy, editor.

(1)

(1)

Farris, Paul W.

(1)

Ferrell, O. C., author.

(1)

(1)

(1)

George, Richard, 1968- author.

(1)

Gregory, Anne, 1953- author.

(1)

Hayes, Steven G., 1970-

(1)

Hollensen, Svend Verfasser.

(1)

Hoyer, Wayne D.

(1)

(1)

Jansen van Rensburg, Mari.

(1)

Joachimsthaler, Erich, 1956-

(1)

Jugenheimer, Donald W.

(1)

Kanuk, Leslie Lazar.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kelley, Larry D., 1955-

(1)

Klopper, H. B., 1974-

(1)

Koekemoer, Ludi.

(1)

Kumar, V., 1957- author.

(1)

Kurtz, David L.

(1)

Lenderman, Max.

(1)

Leone, Robert P., author.

(1)

MacInnis, Deborah J.

(1)

Makens, James C., author.

(1)

Makhitha, K. M.

(1)

(1)

(1)

McLoughlin, John (John Joseph)

(1)

Mersham, G. M. (Gary Malcolm), 1949-

(1)

Miletsky, Jason I.

(1)

Mitchell, Nancy, 1950- author.

(1)

(1)

Morgan, Nigel. Destination branding.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

(1)

Mulder, D. (Dalmé)

(1)

Niemann-Struweg, I.

(1)

North, E. (Ernest)

(1)

O'Guinn, Thomas C.

(1)

Oosthuizen, Thomas Henry.

(1)

Ouwersloot, Hans.

(1)

Parumasur, Sanjana Brijball, editor.

(1)

Pasqua, Rachel.

(1)

Piotrowski, Christine M., 1947-

(1)

Posner, Harriet, author.

(1)

Price, Roger, 1946-

(1)

(1)

Pride, William M., 1942- author.

(1)

Pritchard, Annette.

(1)

Quirk eMarketing (Firm)

(1)

(1)

(1)

Roberts-Lombard, Mornay, editor.

(1)

Rousseau, Deon.

(1)

Rowles, Daniel, author.

(1)

Rudansky-Kloppers, S.

(1)

Rudansky-Kloppers, Sharon, author.

(1)

Schiffman, Leon G.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schmidt, Ruth A.

(1)

Sephapo, Catherine Mpolokeng.

(1)

(1)

Simkin, Lyndon, 1961- author.

(1)

Skinner, J. C. (J. Chris)

(1)

Smith, Genevieve.

(1)

Smith, P. R. (Paul Russell), 1957- author.

(1)

Solomon, Michael R., author.

(1)

Stokes, Rob (eMarketing specialist)

(1)

Strydom, J. W. (Johan Wilhelm), 1952-

(1)

Thompson, Craig J., éditeur intellectuel.

(1)

Tuten, Tracy L., 1967- author.

(1)

Van Rensburg, Mari Jansen.

(1)

Van Rooyen, Rob.

(1)

(1)

(1)

Visocky O'Grady, Jennifer.

(1)

Visocky O'Grady, Kenneth.

(1)

Weinberger, Michelle F., éditeur intellectuel.

(1)

Wells, William, 1926- author.

(1)

Wisenblit, Joseph.

(1)

Wolff, Jurgen, 1956-

(1)

Wood, Charles, author.

(1)

(1)

Zikmund, William G., author.

(1)

Format

(71)

(3)

Electronic Resources

(1)

(1)

Item Category 1

Developer Books

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Language

(76)

Library

Publication Date

Subject

Branding (Marketing)

(11)

(9)

Internet marketing.

(8)

(8)

Communication in marketing.

(7)

(6)

Brand name products.

(6)

Consumer behavior.

(5)

Marketing research.

(5)

Brand name products -- Management.

(4)

Marketing -- South Africa -- Management.

(4)

Advertising media planning.

(3)

Internet advertising.

(3)

Motivation research (Marketing)

(3)

Sales promotion.

(3)

Advertising -- South Africa.

(2)

Business enterprises -- Finance.

(2)

Clothing trade.

(2)

Entrepreneurship -- South Africa.

(2)

Entrepreneurship.

(2)

Industrial management.

(2)

(2)

Marketing -- Management.

(2)

Marketing -- South Africa.

(2)

Mobile commerce.

(2)

Online social networks.

(2)

Public relations.

(2)

Small business -- Management.

(2)

Small business -- South Africa -- Management.

(2)

(2)

Strategic planning.

(2)

Tourism -- Management.

(2)

Tourism -- Marketing.

(2)

Tourism -- South Africa -- Marketing.

(2)

Adventure travel.

(1)

Advertising -- Fashion.

(1)

Advertising -- Tourism.

(1)

Advertising media planning -- South Africa.

(1)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(1)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(1)

Authorship -- Marketing.

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Benchmarking (Management)

(1)

Bernays, Edward L., 1891-1995.

(1)

Betriebliche Kennzahl.

(1)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- South Africa -- Management.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- South Africa.

(1)

Business -- Handbooks, manuals, etc.

(1)

Business enterprises -- South Africa.

(1)

Business enterprises.

(1)

Business networks -- South Africa.

(1)

Business networks.

(1)

Clothing Manufacture

(1)

Clothing Production

(1)

Clothing factories.

(1)

Commercial art -- United States -- Marketing.

(1)

Communication in management.

(1)

Communication in marketing -- South Africa.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Research.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research.

(1)

Consumers -- South Africa.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Culture -- Economic aspects.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Design services -- United States -- Marketing.

(1)

Dichter, Ernest, 1907-1991.

(1)

Diversity in the workplace -- Management.

(1)

Export marketing -- Case studies.

(1)

Export marketing.

(1)

Fashion merchandising -- Textbooks.

(1)

Fashion merchandising.

(1)

Financial statements.

(1)

Financiële aspecten.

(1)

Finanzmanagement.

(1)

Freud, Sigmund, 1856-1939.

(1)

Graphic arts -- United States -- Marketing.

(1)

(1)

Hospitality industry -- Marketing.

(1)

Hospitality industry -- South Africa -- Marketing.

(1)

Industrial management -- South Africa.

(1)

Industrial marketing -- Case studies.

(1)

Industrial marketing.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Internet marketing

(1)

(1)

Management -- Cross-cultural studies.

(1)

Management -- Moral and ethical aspects.

(1)

Marketing -- Africa -- 21st century.

(1)

Marketing -- Decision making.

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Mathematical models.

(1)

Marketing Mathematical models

(1)

Marketing research

(1)

Marketingmanagement

(1)

Marktforschung.

(1)

Mass media and business -- South Africa.

(1)

Mass media and business.

(1)

Mathematisches Modell

(1)

Mobile communication systems.

(1)

New products -- Management.

(1)

Performance -- Management.

(1)

Public relations -- Great Britain.

(1)

Public relations -- History -- 20th century.

(1)

Public relations -- Management.

(1)

Public relations -- South Africa.

(1)

Ratio analysis.

(1)

Sales management -- South Africa.

(1)

Sales promotion -- South Africa.

(1)

Special events -- Management.

(1)

Special events -- South Africa -- Management.

(1)

Sports administration -- South Africa.

(1)

Sports administration.

(1)

Strategic alliances (Business)

(1)

Strategic alliances (Business) -- South Africa.

(1)

Success in business -- South Africa.

(1)

Success in business.

(1)

Target marketing.

(1)

(1)

Tourism -- Planning.

(1)

Tourism -- South Africa -- Management.

(1)

Tourism -- South Africa -- Planning.

(1)

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