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Cover image for Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Types of Associations -- The Measurement of Brand Associations -- The Ford Taurus Story -- What Does
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Aaker, David A.
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Babbie, Earl R.
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Cascio, Wayne F.
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Hawkins, Del I.
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Huysamen, G. K.
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Industrial productivity -- Measurement.
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Organizational effectiveness -- Measurement.
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Social sciences -- Research -- Methodology.
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Econometrics.
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Industrial efficiency -- Measurement.
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