Unit 1. What is an advertisement? -- Unit 2. Attention-seeking devices. Image. Verbal Text. Layout

Introductions -- Ch. 3. Attention-Getters -- Ch. 4. Meaningful Stories About Life -- Ch. 5. Audience

-- 7. Achievement Tests -- 8. Executive Functions -- 9. Attention -- 10. Memory -- 11. Language Tests

about consciousness, intelligence, and perception requires attention to fundamental philosophical

interconnections of the soil with the subterranean and atmospheric domains; draws attention to historical and

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.

attention to the development of global brands.

Perception and attention - Memory - Language and thought.

Ch. 1. Introduction -- Ch. 2. Cognitive Neuroscience -- Ch. 3. Attention -- Ch. 4. Recognition and

then turns his attention to charges of Stasi collaboration that surfaced after 1989. In the context of

. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12