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49. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
New Age consumers -- United States.
Available: Copies:
50. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
51. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing
Available: Copies:
52. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
53. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
54. 
Cover image for Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Excerpt: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
55. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
Available: Copies:
56. 
Cover image for Effective advertising : understanding when, how, and why advertising works
57. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
Available: Copies:
58. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
59. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing
Available: Copies:
60. 
Cover image for Consuming kids : the hostile takeover of childhood
by 
Linn, Susan E.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research -- United States.
Available: Copies:
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