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49. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
Available: Copies:
50. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2007
Excerpt: 
International Business -- Entry Strategy and Strategic Alliances Cases Toyota {u2013} The Rise of a Global
Available: Copies:
51. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
52. 
Cover image for Managing human resources
by 
Bohlander, George W.
Format: 
Books
Publication Date 
2007
Excerpt: 
selection ; Training and development ; Appraising and improving performance -- Implementing compensation and
Available: Copies:
53. 
Cover image for Marketing management
by 
Winer, Russell S.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Product decisions -- New product development -- Pricing -- Communications and advertising strategy
Available: Copies:
54. 
Cover image for Effective training : systems, strategies, and practices
by 
Blanchard, P. Nick.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Development and implementation of training -- Evaluation of training -- Key areas of organizational training
Available: Copies:
55. 
Cover image for NGOs and the millennium development goals : citizen action to reduce poverty
by 
Brinkerhoff, Jennifer M., 1965-
Format: 
Books
Publication Date 
2007
Excerpt: 
NGOs and the millennium development goals : citizen action to reduce poverty / Brinkerhoff
Available: Copies:
56. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying
Available: Copies:
57. 
Cover image for Building innovation capability in organizations : an international cross-case perspective
by 
Terziovski, Mile.́
Format: 
Books
Publication Date 
2007
Excerpt: 
Sustainable development -- Case studies.
Available: Copies:
58. 
Cover image for Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
Available: Copies:
59. 
Cover image for Introduction to management
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2007
Excerpt: 
projects -- 12. Financial management -- 13. Quantitative methods -- 14. Product and service development and
Available: Copies:
60. 
Cover image for NGOs as advocates for development in a globalising world
by 
Rugendyke, Barbara.
Format: 
Books
Publication Date 
2007
Excerpt: 
Non Government Organisations as advocates for development in a globalising world
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