-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go

-- Research for storage and retrieval -- Sources for PR writers and researchers -- Secondary sources for

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

"Taking a managerial perspective on the field of public relations, this book explores PR and its

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing

Cambridge Univ Pr

Cambridge Univ. Pr.,

; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government

for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global

Cambridge Univ Pr

Oxford Univ Pr