Search Results for Consumer research.

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118 Results Found

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49.

Psychological testing and assessment : an introduction to tests and measurement

Cohen, Ronald Jay.

Format:

Books

Publication Date

2013

Excerpt:

Commitment -- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer

Available: Copies:

50.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

Available: Copies:

51.

A microeconomics reader

Dung, Tran Huu.

Format:

Books

Publication Date

2013

Excerpt:

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

Available: Copies:

52.

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

The essentials of marketing research / Silver, Lawrence S., 1948-

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53.

Music business handbook and career guide

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization

Available: Copies:

54.

International consumer behavior in the 21st century : impact on marketing strategy development

Samli, A. Coskun.

Format:

Books

Publication Date

2013

Excerpt:

International consumer behavior in the 21st century : impact on marketing strategy development /

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55.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

success. This first section shows how to research products, understand consumer behavior, analyze

Available: Copies:

56.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

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57.

Cover image for Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

McKenzie, Sarah Enid.

Format:

Computer file

Publication Date

2013

Excerpt:

Consumers -- Research.

Available: Copies:

58.

Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

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59.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

60.

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

Marketing research.

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