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1. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
This popular textbook introduces students to contemporary brand management and innovation with a
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2. 
Cover image for The essentials of instructional design : connecting fundamental principles with process and practice
by 
Brown, Abbie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
professionals; new content on accessibility, innovation, virtual environments, digital video, feedback, and
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3. 
Cover image for Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes
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4. 
Cover image for Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Intelligence -- Chapter 6: Enabling and Emerging Digital Technologies -- Chapter 7: Digital Innovation
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5. 
Cover image for Digital media economics : a critical introduction
by 
Caraway, Brett R., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Technological innovations -- Economic aspects -- Textbooks.
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6. 
Cover image for Strategic management
by 
Lynch, Richard L., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on
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by 
Nieuwenhuizen, C. (Cecile), editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
entrepreneur -- Part B. The entrepreneurial process. Creativity and innovation -- The window of opportunity
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8. 
Cover image for Strategy : theory and practice
by 
Clegg, Stewart R., 1947- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
positioning -- Strategy, resources and capabilities -- Strategy and innovation -- Strategy: make or buy
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9. 
Cover image for Exploring strategy : text and cases
by 
Whittington, Richard, 1958- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
strategy -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and
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10. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the USA and
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11. 
Cover image for Beginning teaching with digital technology
by 
Blannin, Joanne, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Education -- Effect of technological innovations on.
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12. 
Cover image for Operations management
by 
Slack, Nigel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
product and service innovation; The structure and scope of supply; Process design; The layout and look of
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