This popular textbook introduces students to contemporary brand management and innovation with a

professionals; new content on accessibility, innovation, virtual environments, digital video, feedback, and

soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes

Intelligence -- Chapter 6: Enabling and Emerging Digital Technologies -- Chapter 7: Digital Innovation

Technological innovations -- Economic aspects -- Textbooks.

and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on

entrepreneur -- Part B. The entrepreneurial process. Creativity and innovation -- The window of opportunity

positioning -- Strategy, resources and capabilities -- Strategy and innovation -- Strategy: make or buy

strategy -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and

and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the USA and

Education -- Effect of technological innovations on.

product and service innovation; The structure and scope of supply; Process design; The layout and look of