65 Results Found
000000000000IIE
49.
by
Sheehan, Kim Bartel.
Format:
Books
Publication Date
2004
Excerpt:
courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET.
50.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
51.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
52.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
53.
by
Frith, Katherine Toland.
Format:
Books
Publication Date
2003
Excerpt:
Intercultural communication.
54.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
Communication en marketing.
55.
by
Pratkanis, Anthony R.
Format:
Books
Publication Date
2002
Excerpt:
-- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do
56.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
57.
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
effective cutting-edge advertising and Integrated Marketing Communications campaigns? Join us as we see how
58.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
59.
by
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format:
Books
Publication Date
1998 1997
Excerpt:
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
60.
by
Shimp, Terence A.
Format:
Books
Publication Date
1997
Excerpt:
Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp
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