by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format:
Books
Publication Date
2008
Excerpt:
All you need is a good idea! : how to create marketing messages that actually get results / Heyman
by
Maggs, Jeremy.
Format:
Books
Publication Date
2007
Excerpt:
The annual 2008 : advertising, media, marketing and branding / Maggs, Jeremy.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Bullmore, J. J. D.
Format:
Books
Publication Date
2006
Excerpt:
Apples, insights and mad inventors : an entertaining analysis of modern marketing / Bullmore, J. J
by
Maggs, Jeremy.
Format:
Electronic Resources
Publication Date
2006
Excerpt:
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
by
Shimp, Terence A.
Format:
Books
Publication Date
2006
Excerpt:
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
The McGraw-Hill/Irwin series in marketing
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
McGraw-Hill series in marketing.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
Format:
Books
Publication Date
2006
Excerpt:
McGraw-Hill/Irwin series in marketing.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
McGraw-Hill/Irwin series in marketing.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Marketing for a new century.
Limit Search Results
Narrowed by: