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Print
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
50. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
All you need is a good idea! : how to create marketing messages that actually get results / Heyman
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2007
Excerpt: 
The annual 2008 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
by 
Bullmore, J. J. D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Apples, insights and mad inventors : an entertaining analysis of modern marketing / Bullmore, J. J
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
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by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
57. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
McGraw-Hill series in marketing.
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
2006
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
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