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Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communication perspective / Belch, George E

Available: Copies:

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

All you need is a good idea! : how to create marketing messages that actually get results / Heyman

Available: Copies:

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

The annual 2008 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

The annual 2007 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

Apples, insights and mad inventors : an entertaining analysis of modern marketing

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Excerpt:

Apples, insights and mad inventors : an entertaining analysis of modern marketing / Bullmore, J. J

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

10.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

11.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

12.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Marketing for a new century.

Available: Copies:

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