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1.

Brand and marketing management : reading pack.

Brand and marketing management : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2013

Available: Copies:

2.

Brand building principles and fundamentals : reading pack.

Brand building principles and fundamentals : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2013

Available: Copies:

3.

Word-of-mouth in brand building : reading pack.

Word-of-mouth in brand building : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2013

Available: Copies:

4.

Cover image for The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

by

Vermeer, Clarissa.

Format:

Manuscript

Publication Date

2013

Available: Copies:

5.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

by

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Available: Copies:

6.

Brand revolution : rethinking brand identity

by

Sicard, Marie-Claude.

Format:

Books

Publication Date

2013

Available: Copies:

7.

60-minute brand strategist : the essential brand book for marketing professionals

by

Mootee, Idris, 1958-

Format:

Books

Publication Date

2013

Available: Copies:

8.

Brand breakout : how emerging market brands will go global

by

Kumar, Nirmalya.

Format:

Books

Publication Date

2013

Available: Copies:

9.

Cover image for Manager's guide to online marketing

Manager's guide to online marketing

Manager's guide to online marketing

by

Weaver, Jason D.

Format:

Books

Publication Date

2013

Available: Copies:

10.

Cover image for Retail marketing and branding : a definitive guide to maximizing ROI

Retail marketing and branding : a definitive guide to maximizing ROI

by

Perrey, Jesko.

Format:

Books

Publication Date

2013

Available: Copies:

11.

Grow the core : a practical workout to grow your core brand and business

by

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Available: Copies:

12.

Designing brand identity : an essential guide for the whole branding team

by

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(9)

(7)

Duncan, Tom (Thomas R.)

(4)

Beverland, Michael, author.

(3)

(3)

(3)

(3)

Aaker, David A.

(2)

Atkin, Douglas.

(2)

Bhargava, Rohit.

(2)

Copulsky, Jonathan R.

(2)

Cunningham, Nicole author.

(2)

(2)

Goddard, Simon.

(2)

Holt, Douglas B.

(2)

Lenderman, Max.

(2)

Lindström, Martin, 1970-

(2)

(2)

Roberts, Kevin, 1949-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Taylor, David, 1964-

(2)

Wheeler, Alina.

(2)

Young, Antony, 1964-

(2)

Adamson, Allen P.

(1)

Ahluwalia, Rohini, 1966-

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Arruda, William, 1961- author.

(1)

Arvidsson, Adam.

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Baptiste, Annie.

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Bertwistle , Gary.

(1)

Beverland, Michael.

(1)

Bjerre, Mogens, 1959-

(1)

Bloomstein, Margot.

(1)

Brannan, Matthew J.

(1)

Bruce, Duncan, 1951-

(1)

Buckingham, Ian P., 1967-

(1)

Budtz, Christian.

(1)

Bueno, Bolivar J.

(1)

Bukasa, Patrick.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Chan-Olmsted, Sylvia M.

(1)

Chernev, Alexander, author

(1)

Chevalier, Michel, 1943-

(1)

Choi, Tsan-Ming, editor.

(1)

Cijo, Mark, author.

(1)

(1)

(1)

Dahlén, Micael.

(1)

Dall'Olmo Riley, Francesca.

(1)

(1)

De Chernatony, L. (Leslie)

(1)

De Klerk, Linda.

(1)

De Mesa, Alycia.

(1)

(1)

Desgrippes, Joël.

(1)

Dippenaar, Jana.

(1)

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Erdis, Cindy, editor.

(1)

Eshuis, Jasper.

(1)

Eslinger, Tom, author.

(1)

Fenichell, Stephen.

(1)

(1)

Fioroni, Michele.

(1)

Fisher-Buttinger, Claudia.

(1)

(1)

Frankel, Susan.

(1)

Freeland, John G.

(1)

Gcaba, Nomdumiso.

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Gilmore, Fiona.

(1)

Goodson, Scott.

(1)

Grant, John, 1964-

(1)

Gregory, James R.

(1)

(1)

Grinten, Jaap van der.

(1)

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

(1)

Harvard Business School Publishing Corporation.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

(1)

(1)

(1)

(1)

Houston, Michael J.

(1)

(1)

Joachimsthaler, Erich, 1956-

(1)

Kall, Jacek VerfasserIn.

(1)

Kaputa, Catherine, 1948-

(1)

Karaosmanoglu, Elif.

(1)

Kellogg School of Management.

(1)

(1)

Kitchen, Philip J.

(1)

Klijn, Erik-Hans.

(1)

Knapp, Duane E.

(1)

Knudtzen, Charlotte F.

(1)

Koutsoudis, Natalie.

(1)

(1)

Kumar, Nirmalya.

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lange, Fredrik.

(1)

Lavender, Jonathan.

(1)

Leahy, Rose. Fenton, Pio. Barry, Holly

(1)

Lebar, Ed, 1943-

(1)

Leventis, Katherine.

(1)

Lindemann, Jan.

(1)

(1)

Loken, Barbara.

(1)

(1)

Madiba, Mfundo.

(1)

Mainwaring, Simon, 1967-

(1)

Makhuza, Ponatshego.

(1)

Malden, Aubrey.

(1)

(1)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

Matlare, Itumeleng.

(1)

Maughan, Esther.

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm.

(1)

Mckend, Robert.

(1)

(1)

Meyers, Herbert M.

(1)

Middleton, Simon.

(1)

Miletsky, Jason I.

(1)

Miller, Jon, 1971-

(1)

Mjali, Sinqobile.

(1)

(1)

Monks, Erin Kate.

(1)

Mootee, Idris, 1958-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Muhlberg, Hans.

(1)

Muir, David, 1971-

(1)

(1)

Myers, Abbey-Jessica.

(1)

Ndaki, Lungile.

(1)

Neumeier, Marty.

(1)

Nickles, Elizabeth.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Oosthuizen, Thomas Henry.

(1)

Parker, Eric, 1946-

(1)

Parsons, Elizabeth.

(1)

Pasiya, Malwande.

(1)

Pauling, Thomas Gordan.

(1)

Pearson, Carol, 1944-

(1)

Pearson, Timothy R.

(1)

(1)

(1)

(1)

Pike, Andy, 1968-

(1)

Pincas, Stepháne.

(1)

Posner, Harriet, author.

(1)

Priola, Vincenza, 1970-

(1)

(1)

Rees, Rhiannon.

(1)

Riezebos, H. J., 1960-

(1)

Rodriguez, Miri, author.

(1)

Rogers, David L., 1970-

(1)

Roriston, Delia.

(1)

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

(1)

Rowles, Daniel, author.

(1)

Salinas, Gabriela.

(1)

Saunt, Michelle Margot.

(1)

Schafer, Anton.

(1)

Schrubbe-Potts, Emily.

(1)

Schultz, Majken.

(1)

Semenik, Richard J.

(1)

Shargey, Hayley Jade.

(1)

Sherrington, Mark.

(1)

Sicard, Marie-Claude.

(1)

Sineke, Natalie.

(1)

Slade, Catharine, author.

(1)

(1)

Smith, Genevieve.

(1)

Smith, Kerry, 1963- author.

(1)

Smith, Terry, 1955-

(1)

Sookdiyal, Nishta.

(1)

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(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(210)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(48)

(22)

Brand name products -- Management.

(21)

Internet marketing.

(17)

(13)

Product management.

(13)

(12)

Advertising -- Brand name products.

(11)

Branding (Marketing) -- South Africa.

(11)

Communication in marketing.

(11)

Marketing research.

(9)

Consumer behavior.

(8)

Success in business.

(8)

Advertising -- South Africa.

(7)

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

Customer relations.

(6)

Brand name products -- Case studies.

(5)

Brand name products -- Marketing -- Management.

(5)

Brand name products -- Marketing.

(5)

Branding (Marketing) -- Case studies.

(5)

Corporate image.

(5)

(5)

Trademarks -- Design.

(5)

Brand name products -- Forecasting.

(4)

Brand name products -- South Africa.

(4)

Consumers' preferences -- South Africa.

(4)

Fashion merchandising.

(4)

Marketing -- Management.

(4)

(4)

Produits de marque -- Commercialisation.

(4)

Brand name products -- Planning.

(3)

Business names.

(3)

Commercial art.

(3)

Consumers -- Research.

(3)

Consumers' preferences.

(3)

Customer loyalty.

(3)

(3)

New products -- Management.

(3)

Social media -- Economic aspects.

(3)

(3)

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Authenticity (Philosophy)

(2)

(2)

Brand name products -- Valuation -- Management.

(2)

Consommateurs -- Comportement.

(2)

Creative ability in business.

(2)

Customer relations -- Management.

(2)

Direct marketing.

(2)

Identity (Psychology)

(2)

(2)

(2)

Marketing channels.

(2)

Marknadsföring.

(2)

Merken (commercie)

(2)

Natural foods -- Marketing.

(2)

Popular culture.

(2)

Produits de marque.

(2)

Relationship marketing.

(2)

Small business marketing.

(2)

Success in business -- South Africa.

(2)

Target marketing.

(2)

(2)

Added Value (Firm)

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns.

(1)

Advertising media planning.

(1)

Aircraft industry.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Bags -- Design.

(1)

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Developing countries.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Developing countries.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) Case studies

(1)

Broadcasting -- Management.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business networks.

(1)

(1)

Career development.

(1)

(1)

(1)

Choice Behavior.

(1)

(1)

Clothing trade.

(1)

Commerce mobile.

(1)

Commercial art -- History.

(1)

Commercial art -- Psychological aspects.

(1)

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image Case studies

(1)

Corporations -- Growth.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Desgrippes Gobé.

(1)

Digital storytelling.

(1)

Draadloze communicatie.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Entrepreneurship.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Gebrauchsgraphik

(1)

(1)

(1)

Green marketing.

(1)

Handicraft -- Marketing.

(1)

(1)

Hockey uniforms -- Marketing.

(1)

Identité (Psychologie)

(1)

Industrial relations.

(1)

Information behavior.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

Internet (impactos sociais)

(1)

Internet marketing

(1)

Internet searching.

(1)

(1)

(1)

Labels -- Design.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Luxuries -- Marketing.

(1)

Luxury goods industry.

(1)

(1)

Management skills & techniques.

(1)

(1)

(1)

(1)

(1)

Marketing -- Case studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Psychological aspects.

(1)

Marketing on-line.

(1)

Marktkommunikation.

(1)

Marktpsychologie.

(1)

Marques de commerce -- Choix.

(1)

(1)

(1)

(1)

Missmanagement.

(1)

Mobile commerce.

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

(1)

(1)

Neuromarketing.

(1)

New business enterprises -- Marketing.

(1)

Online social networks.

(1)

Online-Marketing.

(1)

Organizational effectiveness.

(1)

Personnel management.

(1)

Place marketing.

(1)

(1)

Portfoliomanagement.

(1)

Productontwikkeling.

(1)

Produit de marque.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque -- Planification.

(1)

Professions -- Marketing.

(1)

Public Relations.

(1)

Public administration.

(1)

(1)

Quality of work life.

(1)

(1)

Rate of return.

(1)

(1)

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