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49.

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

50.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

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51.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

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52.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed.

Format:

Books

Publication Date

2012

Excerpt:

Communication in marketing.

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53.

Comparison of narrative advertising and mere product placing

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Excerpt:

Communication in marketing.

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54.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

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55.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

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56.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

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57.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Marketing communications : a brand narrative approach / Dahlén, Micael.

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58.

Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing.

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59.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

60.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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