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49.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

50.

Cover image for Rhetorical and critical approaches to public relations II

Rhetorical and critical approaches to public relations II

by

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

51.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

52.

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

by

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

53.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Communication in marketing.

Available: Copies:

54.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Communication in marketing.

Available: Copies:

55.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

56.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

57.

Cover image for Herd how to change mass behaviour by harnessing our true nature

Herd how to change mass behaviour by harnessing our true nature

by

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

58.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

59.

Cover image for Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

60.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

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Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(4)

Clow, Kenneth E.

(4)

(4)

Independent Institute of Education. Vega School of Brand Leadership.

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Mulder, D. (Dalmé)

(2)

Parente, Donald.

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

Ahonen, Tomi T.

(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chartered Institute of Marketing.

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

(1)

Coulson-Thomas, Colin.

(1)

Dahlén, Micael.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Hackley, Christopher E.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Holtzhausen, Lida

(1)

Institute of Marketing.

(1)

(1)

Kazmi, S. H. H.

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

(1)

Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

Mpendukana, Sibonile.

(1)

(1)

Ndaki, Lungile.

(1)

(1)

(1)

Ngobeni, Lesego.

(1)

Niemann-Struweg, I.

(1)

Ouwersloot, Hans.

(1)

Percy, Larry, author.

(1)

(1)

(1)

Rensburg, Ronel S.

(1)

Reyneke, Rolene.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

VanSlyke Turk, Judy.

(1)

Varey, Richard J., 1955-

(1)

Veitch, Emily Frances.

(1)

(1)

Waymer, Damion.

(1)

Wheeler, Scot R.

(1)

Wheeler, Scot R., author.

(1)

Whitehead, Seth.

(1)

(1)

(1)

Format

(81)

(8)

(3)

Electronic Resources

(1)

(1)

Item Category 1

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(94)

Library

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Subject

(35)

Sales promotion.

(28)

(15)

Branding (Marketing)

(11)

Direct marketing.

(7)

Communication in management.

(4)

Marketing -- Management.

(4)

Marketing channels.

(4)

Strategic planning.

(4)

Advertising campaigns.

(3)

(3)

(3)

Advertising -- Management.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

Electronic commerce.

(2)

Internet marketing.

(2)

Marktkommunikation.

(2)

Promoción de ventas.

(2)

Public relations.

(2)

(2)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- South Africa.

(1)

(1)

Comunicación en la mercadotecnia.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- India.

(1)

Consumers -- Research.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Corporate culture.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Creative ability in business.

(1)

Customer relations.

(1)

Electronic books.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Integriertes Management.

(1)

Interne communicatie.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

(1)

Market segmentation.

(1)

Marketing -- Technological innovations.

(1)

Marketing direct.

(1)

Marknadsföring.

(1)

Merken (commercie)

(1)

(1)

(1)

Positioning (Advertising)

(1)

Promotie (public relations)

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

(1)

Relationship marketing.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

(1)

Social interaction.

(1)

Social media -- South Africa.

(1)

(1)

Target marketing.

(1)

(1)

Ventes -- Promotion.

(1)

Visual communication.

(1)

(1)

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