Search Results for MARKETING.

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49.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

50.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

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51.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communication perspective / Belch, George E

Available: Copies:

52.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

53.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

54.

Creating images and the psychology of marketing communication

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Creating images and the psychology of marketing communication / Kahle, Lynn R.

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55.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

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56.

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

Does your marketing sell? : the secret of effective marketing communications / Moore, Ian.

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57.

Communities dominate brands : business and marketing challenges for the 21st century

Ahonen, Tomi T.

Format:

Books

Publication Date

2005

Excerpt:

Communities dominate brands : business and marketing challenges for the 21st century / Ahonen, Tomi

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58.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html

Format:

Books

Publication Date

2004

Excerpt:

Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.

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59.

Relationship marketing : dialogue and networks in the e-commerce era

Varey, Richard J., 1955-

Format:

Books

Publication Date

2002

Excerpt:

Relationship marketing : dialogue and networks in the e-commerce era / Varey, Richard J., 1955-

Available: Copies:

60.

Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-

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