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1.

Cover image for Advertising and promotion : communicating brands

Advertising and promotion : communicating brands

by

Hackley, Christopher E.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Space race : an inside view of the future of communications planning

Space race : an inside view of the future of communications planning

by

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Marketing communications : theory and applications

Marketing communications : theory and applications

by

Rossiter, John R.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Communities dominate brands : business and marketing challenges for the 21st century

Communities dominate brands : business and marketing challenges for the 21st century

by

Ahonen, Tomi T.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Culture and positioning as determinants of strategy : personality and the business organization

Culture and positioning as determinants of strategy : personality and the business organization

by

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Communication in marketing.

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Belch, George E. (George Edward), 1951-

(8)

Shimp, Terence A.

(8)

Belch, Michael A.

(6)

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

(3)

Clow, Kenneth E.

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

Ahonen, Tomi T.

(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chartered Institute of Marketing.

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

(1)

Coulson-Thomas, Colin.

(1)

Dahlén, Micael.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Hackley, Christopher E.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Institute of Marketing.

(1)

(1)

Kazmi, S. H. H.

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

(1)

Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

Mulder, D. (Dalmé)

(1)

Ndaki, Lungile.

(1)

(1)

(1)

Ngobeni, Lesego.

(1)

Ouwersloot, Hans.

(1)

Parente, Donald.

(1)

Percy, Larry, author.

(1)

(1)

Rensburg, Ronel S.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

VanSlyke Turk, Judy.

(1)

Varey, Richard J., 1955-

(1)

(1)

Waymer, Damion.

(1)

Wheeler, Scot R.

(1)

(1)

(1)

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(29)

Sales promotion.

(24)

(14)

Direct marketing.

(7)

Branding (Marketing)

(6)

Communication in management.

(4)

Marketing -- Management.

(4)

(3)

(3)

Strategic planning.

(3)

Advertising -- Management.

(2)

Advertising campaigns.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Electronic commerce.

(2)

Marketing channels.

(2)

Marktkommunikation.

(2)

Public relations.

(2)

(2)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- South Africa.

(1)

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- India.

(1)

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(1)

Consumers -- Research.

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(1)

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(1)

Creative ability in business.

(1)

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(1)

(1)

Electronic books.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Integriertes Management.

(1)

Interne communicatie.

(1)

Internet marketing.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Market segmentation.

(1)

Marketing -- Technological innovations.

(1)

Marketing direct.

(1)

Marknadsföring.

(1)

Merken (commercie)

(1)

(1)

(1)

Positioning (Advertising)

(1)

Promoción de ventas.

(1)

Promotie (public relations)

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

Relationship marketing.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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