Motivation research (Marketing)

Branding (Marketing)

Target marketing.

Marketing -- Psychological aspects.

.Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market / Michael

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Psychology Continued: Cognitive Psychology in Marketing -- 8.Cognitive Neuroscience (and a Comment on

Internet marketing.

responsibility and ethics in marketing. With even more real-world examples and application exercises, including

businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful

Marketing research.

Internet marketing.