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2. 
Cover image for Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Motivation research (Marketing)
Available: Copies:
3. 
Cover image for Consumer behaviour : perspectives, findings and explanations
Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Psychology Continued: Cognitive Psychology in Marketing -- 8.Cognitive Neuroscience (and a Comment on
Available: Copies:
4. 
Cover image for Mobile influence : the new power of the consumer
Mobile influence : the new power of the consumer
by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing.
Available: Copies:
5. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
responsibility and ethics in marketing. With even more real-world examples and application exercises, including
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6. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful
Available: Copies:
7. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Target marketing.
Available: Copies:
8. 
Cover image for Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Psychological aspects.
Available: Copies:
9. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market / Michael
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10. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning
Available: Copies:
11. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Psychological aspects.
Available: Copies:
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