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1. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Travel Marketing Systems -- 4. Customer Behavior -- 5. Analyzing Marketing Opportunities -- 6. Marketing
Available: Copies:
2. 
Cover image for Marketing 3.0 : From Products to Customers to the Human Spirit.
Marketing 3.0 : From Products to Customers to the Human Spirit.
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=514369
ebrary http://site.ebrary.com/id/10381059
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520
MyiLibrary http://www.myilibrary.com?id=268750
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
https://samples.overdrive.com/?crid=2EE2A50E-2337-42A4-B08D-D29F33B31643&.epub-sample.overdrive.com
Available: Copies:
3. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
4
Available: Copies:
4. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
--Section --4: Contemporary issues in marketing --10. Marketing metrics --11. Current issues in marketing.
Available: Copies:
5. 
Cover image for Marketing : a critical introduction
Marketing : a critical introduction
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2009
Excerpt: 
Studies -- 3. Marketing Studies and Managerial Ideology -- 4. The Marketing Mix and the Challenge of
Available: Copies:
6. 
Cover image for The shift : the transformation of today's marketers into tomorrow's growth leaders
The shift : the transformation of today's marketers into tomorrow's growth leaders
by 
Davis, Scott M., 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
pervasive innovation -- 4. The fourth shift : from managing marketing investments to inspiring marketing
Available: Copies:
7. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
no Different. They are so Different. -- Chapter 4 Darned if You Do, Darned if You Don?t: Common
Available: Copies:
8. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2009
Excerpt: 
4
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9. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
4
Available: Copies:
10. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2008
Excerpt: 
4
Available: Copies:
11. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
4
Available: Copies:
12. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 4. Where Are You Going? -- Case History: Ralston Purina's Hero Dog Food -- 5. Work Very Hard. Once
Available: Copies:
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Strydom, J. W. (Johan Wilhelm), 1952-
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