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49.

Marketing outcomes for business managers. 6, Marketing strategies

Smit, Leon.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Case studies.

Available: Copies:

50.

Fundamentals of marketing

Miller, Kenneth E.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Australia -- Case studies.

Available: Copies:

51.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

's marketing plan. -- Case studies.

Available: Copies:

52.

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

"Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon

Available: Copies:

53.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of

Available: Copies:

54.

Fundamentals of marketing

Stanton, William J.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Case studies.

Available: Copies:

55.

Global marketing strategies

Jeannet, Jean-Pierre.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf

Format:

Books

Publication Date

1992

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

56.

Leisure marketing

Leadley, Peter J.

Format:

Books

Publication Date

1992

Excerpt:

meet the requirements of leisure organizations. Case studies are included to show how the different

Available: Copies:

57.

Marketing management in South Africa

Stanton, William.

Format:

Books

Publication Date

1992

Excerpt:

Case studies : Airkon, City Lodge, Mutual Building Society.

Available: Copies:

58.

Fundamentals of marketing

Stanton, William J.

Format:

Books

Publication Date

1987

Excerpt:

Marketing -- Case studies.

Available: Copies:

59.

Marketing management casebook

Davis, Robert T., 1921-1995.

Format:

Books

Publication Date

1984

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

60.

Industrial marketing : cases and concepts

Corey, E. Raymond.

Format:

Books

Publication Date

1983

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

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