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49.

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html

Format:

Books

Publication Date

2003

Excerpt:

Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http

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50.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

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Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir

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51.

The business marketing course : managing in complex networks

Ford, David, 1944-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html

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Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html">http://catdir

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52.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

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Books

Publication Date

2002

Excerpt:

Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html

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53.

Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)

Chambers, Larry, 1947-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html

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Books

Publication Date

2002

Excerpt:

/2001005094-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html</a>

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54.

Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002512721.html">http://www

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55.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir

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56.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http

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57.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir

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58.

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

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Books

Publication Date

2001

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir

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59.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir

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60.

Emotion marketing : the Hallmark way of winning customers for life

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

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Books

Publication Date

2001

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/00065374.html

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