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1537. 
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing -- Management.
Available: Copies:
1538. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
1539. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing -- Management.
Available: Copies:
1541. 
Cover image for Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing
Available: Copies:
1542. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary
Available: Copies:
1543. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
1545. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Considered the single most important thought leader in the world of management, Peter Drucker had
Available: Copies:
1546. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
1547. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
Available: Copies:
1548. 
Cover image for Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
business in South Africa. It offers undergraduate students a practical view of marketing and management
Available: Copies:
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