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1. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Winning strategies to increase customer profitability Customer planning: minimize brand spending, maximize
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2. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the
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3. 
Cover image for Simple solutions to effective marketing
by 
Perrett, Dianne.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- Planning.
Available: Copies:
4. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12
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by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
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6. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
's toolbox -- Marketing planning -- Better budgeting -- Marketing bookkeeping and accounting -- When results
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7. 
Cover image for Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and
Available: Copies:
9. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the
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11. 
Cover image for Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Strategische planning.
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12. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation
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