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1.

Cover image for Principles and practice of marketing

Principles and practice of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Measuring marketing : 110+ key metrics every marketer needs

Measuring marketing : 110+ key metrics every marketer needs

Measuring marketing : 110+ key metrics every marketer needs

by

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for Design entrepreneurs 'agents of change'

Design entrepreneurs 'agents of change'

Design entrepreneurs 'agents of change'

by

Lavender, Jonathan.

Format:

Manuscript

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Trends helping companies evolve

Trends helping companies evolve

Trends helping companies evolve

by

Stobart, Maxine.

Format:

Computer file

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Marketing concepts and strategies

Marketing concepts and strategies

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for MKTG 5.

by

Lamb, Charles W.

Format:

Books

Publication Date

2012

Excerpt:

A student's textbook in marketing management.

Available: Copies:

11.

Cover image for Sustainability marketing : a global perspective

Sustainability marketing : a global perspective

by

Belz, Frank-Martin.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Business marketing face to face : the theory and practice of B2B

Business marketing face to face : the theory and practice of B2B

Business marketing face to face : the theory and practice of B2B

by

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(22)

Armstrong, Gary (Gary M.)

(9)

Lamb, Charles W.

(8)

(6)

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Stanton, William J.

(6)

(6)

Abratt, Russell.

(5)

Dibb, Sally, 1963-

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Aaker, David A.

(4)

Etzel, Michael J.

(4)

Hair, Joseph F.

(4)

Institute of Marketing.

(4)

Jobber, David, 1947-

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Dwyer, F. Robert.

(3)

(3)

(3)

Keller, Kevin Lane, 1956-

(3)

Koekemoer, Ludi.

(3)

Kotler, Philip, author.

(3)

McDaniel, Carl, Jr., 1941-

(3)

Shank, Matthew D.

(3)

Tanner, John F.

(3)

Armstrong, Gary (Gary M.), author.

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

(2)

Brink, Annekie.

(2)

CAM Foundation.

(2)

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

D'Amico, Michael.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Fahy, John, 1962-

(2)

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Kurtz, David L.

(2)

Levinson, Jay Conrad.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Middleton, Victor T. C.

(2)

Pride, William M.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Sheth, Jagdish N.

(2)

Silverman, George, 1942-

(2)

Strydom, Johan.

(2)

Van Heerden, Neels, 1957-

(2)

Van Noordwyk, A.

(2)

Van Rensburg, Mari Jansen.

(2)

(2)

Venter, Peet, 1964-

(2)

Zikmund, William G.

(2)

Alderman, Jerry D.

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkowitz, Eric N.

(1)

Berthon, Pierre.

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boone, Louis E.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

Cannon, Joseph P.

(1)

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

Chartered Institute of Marketing.

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

(1)

Cox, Roger, 1936-

(1)

Cravens, David W.

(1)

(1)

Czinkota, Michael R.

(1)

Cônsoli, Matheus Alberto.

(1)

D.E. Visuals (Firm)

(1)

Da Silva Esclana, Natasha.

(1)

Dahlén, Micael.

(1)

Darroch, Jenny.

(1)

Davidson, J. H. (J. Hugh), 1935-

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Davis, Robert T., 1921-1995.

(1)

Davis, Scott M., 1964-

(1)

(1)

Dijk, Marcus van.

(1)

Dobias, Lisa, author.

(1)

Drotsky, Antonie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Ellis- Chadwick, Fiona.

(1)

(1)

Epstein, Kevin.

(1)

Evans, Wendy, 1940-

(1)

Fairweather, Alan.

(1)

(1)

Farris, Paul W.

(1)

Fernandes, N. (Naquita)

(1)

(1)

Ferrell, Odies Collins, 1943-

(1)

(1)

Ford, David, 1944-

(1)

(1)

Foster, Douglas W.

(1)

Foster, Douglas, 1928-

(1)

(1)

Fullerton, Jami A., 1963- author.

(1)

Futrell, Charles.

(1)

Galper, Morton.

(1)

Galvin, Eamonn.

(1)

(1)

Gelder, Darren.

(1)

Geoghegan, Michael W. (Michael Woodland), 1968-

(1)

George, Richard.

(1)

Gerstman, Richard.

(1)

Gilbreath, Bob.

(1)

Gordman, Robert.

(1)

Gordon, Ian, 1952 June 19-

(1)

Govoni, Norman A. P.

(1)

Grant, John, 1964-

(1)

Gray, Douglas A.

(1)

Format

(337)

Electronic Resources

(7)

(2)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(348)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

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Withdrawn from the collection

Publication Date

Subject

Marketing -- Management.

(34)

(28)

(25)

Consumer behavior.

(22)

Marketing -- South Africa.

(22)

Branding (Marketing)

(17)

Communication in marketing.

(14)

Marketing research.

(11)

(10)

Sales management.

(10)

Marketing -- Case studies.

(9)

Brand name products.

(8)

Internet marketing.

(8)

Advertising -- South Africa.

(7)

Customer relations.

(7)

(7)

(7)

Marketing -- Gestion.

(7)

Strategisch management.

(7)

Tourism -- Marketing.

(7)

Brand name products -- Management.

(6)

Branding (Marketing) -- South Africa.

(6)

Marketing -- South Africa -- Management.

(6)

Mass media -- South Africa.

(6)

(6)

(6)

(6)

Sales promotion.

(6)

Strategic planning.

(6)

(6)

(5)

(5)

(5)

(5)

Marktforschung.

(5)

(5)

(5)

Verbraucherverhalten.

(5)

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

Electronic commerce.

(4)

Export marketing.

(4)

Hospitality industry -- Marketing.

(4)

Marketing -- Planning.

(4)

Marketingmanagement.

(4)

Motivation research (Marketing)

(4)

Product management.

(4)

Productontwikkeling.

(4)

Service industries -- Marketing.

(4)

Tourisme -- Marketing.

(4)

(4)

Aufsatzsammlung.

(3)

Business enterprises -- Finance.

(3)

(3)

(3)

Consumers -- Psychology.

(3)

Creative ability in business.

(3)

Customer services.

(3)

Fashion merchandising.

(3)

Industrial management.

(3)

Market segmentation.

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- South Africa -- Case studies.

(3)

Marketingforschung.

(3)

(3)

Marktonderzoek.

(3)

Produits nouveaux -- Gestion.

(3)

Relationship marketing.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Success in business.

(3)

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Advertising media planning.

(2)

Aspects psychologiques.

(2)

Business -- Handbooks, manuals, etc.

(2)

Commerce électronique.

(2)

Comportement du consommateur.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- United States.

(2)

(2)

Creative thinking.

(2)

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

(2)

Marketing -- Abstracts.

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketingstrategie.

(2)

Marknadsföring.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produit de marque.

(2)

Produits commerciaux -- Gestion.

(2)

Professions -- Marketing.

(2)

(2)

Public relations.

(2)

(2)

(2)

Service à la clientèle.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Strategisches Management.

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

Women consumers.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Betriebliche Kennzahl.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Social aspects -- United States.

(1)

Branding (Marketing) -- United States.

(1)

Business and Economics.

(1)

Business communication.

(1)

Business cycles.

(1)

Business logistics.

(1)

Business networks -- Management.

(1)

Business networks.

(1)

Business planning.

(1)

(1)

Campagnes publicitaires -- États-Unis.

(1)

Canales de comercialización.

(1)

Capitalism -- United States.

(1)

(1)

Casestudies (vorm)

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Church marketing -- United States.

(1)

Circuits de distribution.

(1)

Commerce interentreprises.

(1)

Commerce mobile.

(1)

Communication en marketing.

(1)

Communication in politics -- United States.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comunicación en mercadeo.

(1)

(1)

Consommateurs -- Comportement -- Aspect psychologique.

(1)

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