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1.

Cover image for Superbrands : an insight into many of South Africa's strongest brands. Volume 4

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

by

Sadler, Eamonn.

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- Brand name products -- South Africa.

Available: Copies:

2.

Cover image for The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- South Africa.

Available: Copies:

3.

Cover image for The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- South Africa.

Available: Copies:

4.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Advertising and children -- South Africa.

Available: Copies:

5.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

by

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

6.

Cover image for Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

by

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

7.

Cover image for 33rd Loeries annual

33rd Loeries annual

33rd Loeries annual

by

Human Andrew.

Format:

Books

Publication Date

2011

Excerpt:

Advertising -- Awards -- South Africa.

Available: Copies:

8.

Cover image for An explorative study of the narrative theme of advertising in private banking

An explorative study of the narrative theme of advertising in private banking

An explorative study of the narrative theme of advertising in private banking

by

Dickinson, Michael.

Format:

Manuscript

Publication Date

2011

Excerpt:

Advertising -- Banks and banking -- South Africa.

Available: Copies:

9.

Cover image for From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

by

Morris, Michael, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Branding (Marketing) -- South Africa -- History.

Available: Copies:

10.

Cover image for The annual 2010/11 : advertising, media, marketing and branding

The annual 2010/11 : advertising, media, marketing and branding

The annual 2010/11 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Excerpt:

Advertising -- South Africa.

Available: Copies:

11.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa.

Available: Copies:

12.

Cover image for The annual 2009/10 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

The annual 2009/10 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa.

Available: Copies:

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Author

Affinity Advertising and Publishing.

(17)

(7)

Advertising Media Association of South Africa.

(5)

Independent Institute of Education. Design School Southern Africa.

(5)

Independent Institute of Education. Vega School of Brand Leadership.

(4)

Affinity Advertising & Publishing

(3)

(3)

(3)

Sinclair, Roger.

(3)

Affirnity Advertising and Publishing

(2)

Goddard, Simon.

(2)

(2)

(2)

Independent Institute of Education. Vega School

(2)

Independent Institute of Education. Vega School.

(2)

Koekemoer, Ludi.

(2)

(2)

Muller, Gordon, 1952-

(2)

Sadler, Eamonn.

(2)

Skinner, J. C. (J. Chris)

(2)

Sunday times (Johannesburg, South Africa)

(2)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Alter, Gidon Hillel.

(1)

Association of Advertising Agencies (South Africa).

(1)

Barenblatt, Mark.

(1)

Barnard, Wilhemina.

(1)

(1)

(1)

Bonus, Michael.

(1)

(1)

(1)

(1)

Carrier, James G.

(1)

Cluver, Richard, 1938-

(1)

Coetzee, Carli.

(1)

Cook, Gordon, 1948-

(1)

Cowling, Lesley.

(1)

(1)

Daily Sun (Newspaper)

(1)

De Bruyne, Nicholas.

(1)

De Jager, Clarissa.

(1)

De Klerk, Nina.

(1)

Design South Africa (Organization)

(1)

Dicey, Lynette.

(1)

Dickinson, Michael.

(1)

Dobie, Kaylee Anne.

(1)

Du Plessis, D. F.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dziba, Khangelani.

(1)

Forbay, Rosland

(1)

Griffin, Olivia.

(1)

Gumede, Nozipho.

(1)

Hadland, Adrian.

(1)

Human Sciences Research Council. Society, Culture and Identity Research Programme.

(1)

(1)

Indepdent Institute of Education. Vega School.

(1)

Institute of Marketing Management (South Africa)

(1)

Institute of Marketing Management.

(1)

Ioannou, Sophia.

(1)

James, Christopher.

(1)

Kambule, Simosa Lebogang.

(1)

Koenderman, Tony.

(1)

(1)

(1)

(1)

Mahlangu, Thulani.

(1)

Marais, Liezel.

(1)

Media Association of South Africa.

(1)

Mersham, G. M. (Gary Malcolm), 1949-

(1)

Morris, Michael, 1959-

(1)

(1)

Ntshingila, Happy.

(1)

Nuttall, Sarah.

(1)

(1)

(1)

(1)

Schimmel, Gail, author.

(1)

Schneigansz, Heidi.

(1)

Seeco, Louis Itumeleng.

(1)

Sinclair, Roger

(1)

(1)

Smith, Erick, LL. B.

(1)

(1)

Tabe, Bate Felix Tabi.

(1)

Think, South African Graphic Design Council.

(1)

University of the Witwatersrand. Media Oberservatory.

(1)

Van Heerden, Neels, 1957-

(1)

Van Rooyen, Rob.

(1)

Van der Hoven, Ulrike.

(1)

Voigt, Nicolle.

(1)

Vundla, Peter, author.

(1)

(1)

Format

(72)

(23)

Electronic Resources

(3)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(95)

Library

RC Braamfontein

RC Nelson Mandela Bay

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Store Room/Cupboard

Publication Date

Subject

Advertising -- South Africa.

(27)

(24)

(18)

Brand name products -- South Africa.

(17)

Marketing -- South Africa.

(11)

Corporations -- South Africa.

(10)

Branding (Marketing)

(9)

Branding (Marketing) -- South Africa.

(9)

(9)

Brand name products.

(8)

Mass media -- South Africa.

(8)

(8)

Consumers' preferences -- South Africa.

(7)

Trademarks -- South Africa.

(7)

Advertising -- Awards -- South Africa.

(6)

Advertising media planning -- South Africa.

(5)

(5)

Marketing -- South Africa -- Management.

(5)

Mass media and business -- South Africa.

(5)

Advertising -- Brand name products.

(4)

Advertising media planning.

(4)

Consumers' preferences.

(4)

Mass media and business.

(4)

(4)

Advertising laws -- South Africa.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Case studies.

(3)

Brand name products -- South Africa

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Corporations -- South Africa

(3)

(3)

Marketing -- Management.

(3)

Sales promotion -- South Africa.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising, Newspaper -- Awards -- South Africa.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa.

(2)

HerdBuoys (Firm)

(2)

Marketing research -- South Africa.

(2)

Sales promotion.

(2)

Television advertising -- Awards -- South Africa.

(2)

(2)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Brand name products -- South Africa -- Case studies.

(1)

Advertising -- Coffee.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- South Africa -- Periodicals.

(1)

Advertising Standards Authority of South Africa.

(1)

Advertising agencies -- South Africa.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising executives -- South Africa -- Biography.

(1)

Advertising, Newspaper -- Moral and ethical aspects -- South Africa.

(1)

Advertising, Newspaper -- South Africa.

(1)

Afrique du Sud -- Histoire.

(1)

Afrique du Sud -- Historiographie.

(1)

Americans -- Public opinion.

(1)

(1)

Art and industry -- South Africa -- Catalogs.

(1)

Brand Leadership

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand name products -- Case Studies.

(1)

Brand name products -- South Africa -- Case studies.

(1)

Brand name products -- South Africa -- History.

(1)

Brand perception -- Research -- South Africa

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Business enterprises, Black -- South Africa.

(1)

Businessmen -- South Africa -- Biography.

(1)

Businesspeople, Black -- South Africa -- Biography.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Civilization, Western -- Philosophy.

(1)

Commercial art -- Awards -- South Africa -- 21st century -- Catalogs.

(1)

Commercial art -- Awards -- South Africa -- History -- 20th century -- Catalogs.

(1)

Commercial art -- Awards.

(1)

Commercial art -- South Africa -- Catalogs.

(1)

Communication in marketing.

(1)

Competition, Unfair -- South Africa.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- South Africa -- Durban.

(1)

Consumer behavior.

(1)

Consumers -- Research -- South Africa.

(1)

Cross-cultural studies.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Entwicklungsländer.

(1)

Ethnology -- United States.

(1)

Executives, Black -- South Africa -- Biography.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gunning, Siobhan

(1)

Heteronormativity

(1)

(1)

Identity -- Research -- South Africa

(1)

(1)

Internet marketing -- South Africa.

(1)

Journalistic ethics -- South Africa.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Dommunication systems.

(1)

Marketing -- South Africa -- Periodicals.

(1)

Marketing channels -- South Africa.

(1)

Marketing channels.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research.

(1)

Mass media -- Africa.

(1)

(1)

(1)

Private banks -- South Africa.

(1)

Public opinion -- United States.

(1)

Public relations -- South Africa.

(1)

(1)

South Africa -- Economic conditions -- 1961-

(1)

South Africa -- Historiography.

(1)

South Africa -- History.

(1)

Speechly, Mandy

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Südafrika (Staat)

(1)

Südafrika <Staat>

(1)

Television advertising -- South Africa.

(1)

United States -- Social life and customs.

(1)

Verkauf -- Marketing -- Südafrika.

(1)

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