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49. 
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
media -- Business to business direct marketing -- Bottom line of direct marketing ; profitability -- A
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Berger, Paul D., 1943-
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