Highlight: WOM and Loyalty -- Case Study: Shout Out Louds: Blue Ice -- Further Reading -- References -- pt

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods

, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book