Search Results for Marketing -- Evaluation.

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49.

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

50.

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Branding (Marketing) -- Management.

Available: Copies:

51.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

52.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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53.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Evaluation.

Available: Copies:

54.

Electronic commerce : from vision to fulfillment

Awad, Elias M.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026161.html

Format:

Books

Publication Date

2007

Excerpt:

. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch

Available: Copies:

55.

Handbook of marketing research methodologies for hospitality and tourism

Nykiel, Ronald A.

Format:

Books

Publication Date

2007

Excerpt:

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

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56.

Profitable marketing communications : a guide to marketing return on investment

Young, Antony, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html

Format:

Books

Publication Date

2007

Excerpt:

Profitable marketing communications : a guide to marketing return on investment / Young, Antony

Available: Copies:

57.

Innovative methodologies in enterprise research

Hine, Damian.

Format:

Books

Publication Date

2007

Excerpt:

Leximancer, a Relational Content Analytical Tool in -- Enterprise Research / Description and Evaluation on

Available: Copies:

58.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

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59.

Strategic management : concepts and cases

David, Fred R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Format:

Books

Publication Date

2007

Excerpt:

strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy

Available: Copies:

60.

Sports marketing

Fullerton, Sam.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html

Format:

Books

Publication Date

2007

Excerpt:

Sports marketing / Fullerton, Sam.

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