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1. 
Cover image for Introduction to business management
Introduction to business management
Introduction to business management
by 
Erasmus, Barney, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Planning -- Organising -- Leading -- Controlling the management process -- Operations management -- Human
Available: Copies:
2. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
3. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.
Available: Copies:
4. 
Cover image for Principles of business management
Principles of business management
Principles of business management
by 
Strydom, J. W. (Johan Wilhelm), 1952- author.
Format: 
Books
Publication Date 
2022 2018
Excerpt: 
-- Financial management -- Employment relations management -- Marketing management -- Entrepreneurship -- The
Available: Copies:
5. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital marketing Chaffey, Dave 1963- VerfasserIn.
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6. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
Special events -- South Africa -- Marketing.
Available: Copies:
7. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
8. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic marketing : creating competitive advantage. West, Douglas C., author.
Available: Copies:
9. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
10. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9
Available: Copies:
11. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
12. 
Cover image for Principles of sport management
Principles of sport management
Principles of sport management
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2021
Excerpt: 
.Organising-- 9.Leadership-- 10Control-- 11 The marketing function-- 12 The operations management functions
Available: Copies:
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