Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

Marketing communication : an integrated approach / Koekemoer, Ludi.

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Principles of marketing / Kapoor, Neeru.

modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

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logistics -- Global marketing and R & D -- Global human resource management -- Accounting and finance in the

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results /

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